Georgetown special projectGeorgetown EMBA ethics project · Recruiting now
A real company, a high-capacity team, and five connected workstreams: help more families now, strengthen a scaling care business, and build toward systems change.
About Novinway
Novinway is a veteran- and clinician-founded company for families raising neurodivergent children. It pairs specialized childcare with practical help navigating the systems around a child, giving parents more room to work, rest, make plans, and be a family.
Care Services
W-2 Care Specialists support children in their homes and communities. Novinway learns the child, prepares the caregiver, and backs each assignment with supervision and ongoing support.
Navigation Services
Families can hand off research, records, forms, scheduling, applications, meeting preparation, provider follow-up, and transition planning while keeping the decisions themselves.
Workforce model
Paid training, child-specific preparation, W-2 employment, coaching, and backup are designed to reduce burnout and turnover. Longer caregiver relationships give families more continuity.
The central idea
Novinway serves as the live setting for the work. Each track should help people during the project and leave behind something the company can keep using.
Parallel effort tracks
These are connected tracks, not competing project choices. The team can adjust the weight of each track after agreeing on the overall direction.
Help families find Novinway and make the care gap visible to the public.
Builds demand, trust, referral traffic, and recognition for a new category of support.
Best-fit background: Communications, journalism, public affairs, or earned media
Reach families who cannot afford the full private-pay price without cutting wages or quality.
Opens new funding channels and expands the number of families Novinway can serve.
Best-fit background: Nonprofit development, fundraising, finance, or philanthropy
Help more families than one-to-one Care alone can reach.
Creates scalable Navigation offerings, qualified leads, and lower-cost ways to deliver value.
Best-fit background: Program operations, service design, partnerships, or product development
Show how Novinway’s existing employee-first model supports better continuity for families.
Strengthens recruiting, retention, caregiver capacity, and the next layer of team leadership.
Best-fit background: Workforce development, clinical education, people operations, or data
Build the case for employers, insurers, and government to fund better family support.
Creates a path toward larger funding sources, research partners, and policy change.
Best-fit background: Public policy, payer strategy, health economics, or outcomes research
September 2026 – February 2027
September is for team formation and the proposal. October through January is for real execution. February turns the work into decisions, evidence, and a final story.
Clear ownership
One person may cover more than one lane, but every lane needs a clear owner. The strongest additions would deepen the areas the current group is least likely to cover.
High-priority addition
Study design, outcomes measurement, data analysis, or cost modeling that can test whether better family support lowers total costs.
High-priority addition
Fiscal sponsorship, nonprofit formation, grants, donor programs, charitable partnerships, or corporate giving.
High-priority addition
Commercial insurance, Medicaid, employer benefits, disability policy, legislation, public affairs, or advocacy.
High-priority addition
People operations, student development, clinical training, caregiver retention, or university pipeline building.
Core project lane
Public relations, journalism, broadcast, video, campaign storytelling, or community communications.
Core project lane
Business development across employers, universities, health systems, sponsors, referral sources, and community groups.
Core project lane
Project management, pilot design, process building, measurement, and turning ideas into services Novinway can keep using.
Core project lane
Operating experience and direct access to Novinway so the team can test ideas, make decisions, and move useful work into the business.
The value created
The final scorecard should cover direct impact, work completed, resources leveraged, and durable business capacity. Media attention alone is not the outcome.
